Senior Executive / Assistant Manager, Marketing

Responsibilities :

Digital Marketing :

• Work with Head of Marketing to conceptualize and drive key marketing strategies, and to optimize digital marketing efficacy.
• Conceptualize and implement marketing strategies and campaigns (both online and offline), focusing on patient/user acquisition, revenue growth and brand awareness.
• Develop and create content across various marketing platforms including website, social media, EDMs, print collateral etc.
• Drive strategic partnerships to profile the Group’s doctors and acquire new patients.
• Manage marketing budget and implement tracking mechanisms to monitor marketing efficacy and ROI.
• Manage existing digital platforms including websites, marketing automation tools and social media. Implement and manage, if necessary, new digital tools.
• Active involvement in SEO and SEM efforts and the management of digital marketing agencies.
• Conduct data analysis based on Google Analytics to guide the planning and to optimize the execution of the marketing activities.

Account Management :

• Work closely with the business manager of assigned business units to support the growth of the relevant businesses.
• Regular engagement with doctors to develop marketing campaigns and provide post-mortem updates.

• Manage stakeholders through timely submission of deliverables, regular communications and updates on activities and marketing/patient acquisition metrics.

Qualifications :
• Strong client engagement and business negotiation skills
• Strong commercial mindset with a keen eye on revenue performance and outcomes
• Experience in internal stakeholders’ engagement
• At least 3 years of relevant work experience in area of sales & marketing, preferably in healthcare, pharmaceutical or medical technology industries
• Team player and collaborative spirit