Senior Brand Manager, Creator & Influencer Marketing (Gaming)

What You'll Do

End-to-End Creator Partnership Strategy

• Own the full-funnel creator marketing strategy, forging strategic partnerships with mega (top-tier) and macro (mid-tier) creators across YouTube, TikTok, and Instagram to maximize brand reach and performance.
• Negotiate and close complex partnership agreements, building a scalable talent network that aligns with regional cultural nuances and platform-specific content trends.
• Produce high-converting creative briefs and content scripts tailored for paid acquisition channels, ensuring seamless handoff of creative assets to the User Acquisition (UA) team for media buying.

Budget Ownership & Performance Optimization

• Manage regional influencer marketing P&L, optimizing budget allocation to hit dual KPIs: brand reach (impressions) and creative asset spend efficiency (ad spend consumption/ROAS).
• Implement full-cycle performance tracking across creator campaigns, analyzing impression share, engagement rates, and downstream UA metrics to dynamically adjust content strategy and talent selection.
• Develop scalable content playbooks and creative testing frameworks based on performance data, establishing reusable methodologies for high-ROI creator collaborations.

Localization & Cultural Innovation

• Drive deep localization by aligning creator content with regional player personas, local social media vernacular, and culturally significant moments (seasonal events, regional holidays, gaming community trends).
• Identify and capitalize on viral content opportunities, orchestrating high-shareability activations that generate organic breakthrough moments for the brand.
• Build and maintain a comprehensive creator CRM/tiering system, continuously optimizing talent classification and partnership models to improve resource efficiency and long-term relationship value.

Cross-Functional Leadership

• Serve as the primary liaison between Marketing, UA, and Regional Ops teams, ensuring creator content seamlessly supports paid media strategies and regional growth objectives.

What You'll Bring

• 5+ years of experience in influencer marketing, creator partnerships, or brand management within gaming, mobile apps, or entertainment industries.
• Proven track record of managing multi-million-dollar marketing budgets and delivering measurable ROAS through creator-driven campaigns.
• Deep expertise in social platform ecosystems (YouTube, TikTok, Instagram) and their respective creator economies; fluency in platform-native content formats and algorithmic trends.
• Analytical rigor: proficiency in marketing analytics tools (e.g., Google Analytics, social listening tools, attribution platforms) and the ability to translate data into actionable creative strategies.
• Exceptional negotiation and stakeholder management skills, with experience contracting high-profile creators and managing complex, multi-stakeholder campaigns.
• Native or professional-level fluency in [Region's language] with deep cultural literacy; English proficiency required for global collaboration.
• Strategic mindset balanced with executional excellence—you think in frameworks but obsess over creative details and localization nuances.