Sales Executive (F&B)

On behalf of one of its clients working in the F&B sector, the French Chamber of commerce is looking for a Sales Executive (B2B - Food & Beverage).

Our client is looking for a Sales Executive to join their team in Singapore. This is a prospection-focused role, ideal for someone who enjoys being on the ground, meeting clients face-to-face, and building new business relationships in the F&B industry.

The role focuses on developing new accounts within the hotel and restaurant sector, leveraging an existing database while actively expanding the client portfolio.

Key Responsibilities

• Conduct active B2B prospecting to acquire new hotel and restaurant clients

• Visit prospects on-site to present and promote the cheese product range

• Build and maintain strong relationships with chefs, F&B managers, and purchasing teams

• Follow up on leads from an existing database and convert them into active accounts

• Prepare quotations, negotiate pricing, and close sales

• Track sales activities and update client information accurately

• Monitor market trends and competitor activity within the hospitality sector

• Coordinate with internal teams to ensure smooth order fulfillment

Requirements

• Prior experience in sales, business development, or customer-facing roles

• Strong interest in food, cheese, hospitality, or the F&B industry

• Comfortable with cold calling, walk-ins, and client site visits

• Confident, outgoing, and results-driven personality

• Able to work independently and manage priorities effectively

• Basic proficiency in Microsoft Office / CRM tools

• Fluent in English; additional languages are an advantage

Ideal Candidate Profile

This role suits a hands-on, proactive junior salesperson who enjoys meeting clients in person and building relationships from scratch rather than working in a purely desk-based sales role.ty, hygiene and quality of product standards