Sales & Events Programs Manager

About Mama Shelter
Mama Shelter isn’t just a hotel — it’s a vibrant, energetic, urban playground where creativity meets hospitality. We bring people together from all walks of life, creating memorable experiences through design, culture, food, music, and human connection. Mama is bold, fun, and delightfully unexpected — and we’re looking for someone who embodies that spirit.

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We are seeking a dynamic, imaginative, and revenue‑driven Sales & Events Programs Manager to lead Mama’s sales initiatives and bespoke event programming. This role is critical to ensuring continuous revenue streams, diversified market engagement, and unforgettable guest experiences that keep Mama’s business thriving.

Key Responsibilities

• Create, drive, and execute innovative sales strategies that engage diverse audience segments.
• Build, nurture, and expand corporate, social, and community partnerships that bring new revenue opportunities to Mama.
• Develop and deliver a vibrant calendar of events, community activations, and brand‑aligned programs that attract and retain guests.
• Lead end‑to‑end event sales, from proposal to execution, ensuring profitability and guest delight.
• Collaborate closely with Marketing, F&B, and Operations to ensure seamless delivery of all events and activations.
• Track KPIs, analyze performance, and ensure continual revenue churning activities to keep the hotel commercially strong.
• Represent Mama Shelter with flair — confident, authentic, and full of creative spark.

Who You Are

• A good understanding of the hotel and entertainment industry in Singapore
• A natural connector with strong communication and relationship‑building skills.
• A creative thinker capable of developing unique, high‑impact sales initiatives and programs.
• A self‑starter, organized, and highly driven individual with a passion for hospitality and community engagement.
• Experience in hotel sales, events, lifestyle brands, or hospitality program management is a big plus.