Retail Manager (Perfumes & Cosmetics, Travel Retail – APAC)

Retail Coordinator (Perfumes & Cosmetics, Travel Retail – APAC)

We are looking for a Retail Coordinator who is fanatical about execution and obsessed with building the best travel retail perfumes & cosmetics experience in Asia-Pacific. Someone looking for a chance to prove themselves.

This is not a role for someone who needs constant training, supervision, or reminders. You must be fully independent, highly organised, and able to operate across multiple locations with speed and discipline.

We expect you to:

• Keep our stores looking exceptional at all times
• Drive productivity and operational excellence
• Solve problems without escalation
• Coordinate inventory, staff readiness, and execution flawlessly

If you are self-motivated, detail-obsessed, and take pride in delivering world-class retail experiences — apply.

Overview

The Perfumes & Cosmetics (P&C) Retail Coordinator will oversee Basel’s perfume and cosmetics categories across multiple travel retail locations in Asia. This role is responsible for driving sell-through, executing in-store promotions, optimizing inventory procurement and stock flow, and strengthening Basel’s presence in travel retail.

This is a travel-intensive role (minimum 30% regional travel) with a challenging and dynamic schedule. The ideal candidate must be a self-starter who can independently manage multiple locations and deliver high-quality execution with minimal oversight.

This role is best suited for someone who wants serious growth and the chance to actually build something. You will have real ownership and exposure, and the opportunity to grow with the business in a way that typically isn’t possible in large established MNCs.

Key Responsibilities

1) Store Operations & Sales Performance

• Oversee Basel’s perfume & cosmetics categories across multiple travel retail stores
• Conduct regular site visits across airport retail locations to ensure smooth operations and adherence to brand merchandising standards
• Work closely with store managers, beauty advisors, and front-line staff to elevate customer engagement and in-store experience
• Track and analyse sales performance, stock levels, and trends to maximise sell-through
• Use Odoo 16 ERP for sales reporting and performance tracking

2) Stakeholder Engagement & Coordination

• Work with store teams, airport stakeholders, and HQ to ensure smooth operations and follow-through
• Build strong working relationships with store personnel and understand challenges on the ground
• Act as an execution bridge between Basel HQ and store teams, ensuring clear communication and fast resolution

3) Promotions, Activations & Luxury Brand Execution

• Plan and execute in-store activations, sampling events, and beauty masterclasses to attract travellers
• Coordinate promotions and support brand launches across Basel’s network
• Secure strong visibility and premium merchandising execution to maintain luxury brand image and positioning
• Ensure campaigns are executed with precision and consistency across locations

4) Inventory Procurement & Stock Flow Management

• Monitor sell-through and stock levels to maintain healthy inventory across stores
• Coordinate inventory procurement and replenishment planning with internal teams
• Work with logistics and procurement to align stock movement with demand cycles
• Use Odoo 16 to track inventory, generate reports, and prevent stock shortages or overstocking
• Resolve stock issues quickly in partnership with store teams

5) Strengthening Basel’s Travel Retail Presence

• Maintain strong relationships with airport partners and internal stakeholders
• Identify and pursue opportunities to expand Basel into new travel retail locations

Travel & Work Schedule

• Minimum 30% regional travel required across Asia-Pacific
• Tight travel schedules, last-minute changes, and irregular hours are part of the job
• Must be comfortable working independently on the road while managing multiple locations

What We’re Looking For

• A self-starter who thrives with independence and minimal oversight
• Commercially sharp — understands that great retail is about both standards and performance
• Can maintain a premium, luxury brand presentation while driving results
• Fast, proactive problem solver who executes under pressure
• Organised, disciplined, and able to manage multiple stores and priorities
• Comfortable working across cultures and stakeholder groups

Experience & Skills Required

• Minimum 5 years of retail experience (travel retail / luxury beauty / fragrances preferred)
• Strong sales, merchandising, and retail activation experience
• Strong operational execution and inventory management discipline
• Excellent communication and interpersonal skills
• Proficient in Microsoft Office (Excel, PowerPoint, Word)
• Odoo 16 ERP experience is highly preferred

Preferred Qualifications

• Experience with travel retail operators / airport environments
• Familiarity with luxury perfumes, cosmetics, skincare
• Knowledge of travel retail trends and shopper behaviour
• Ability to speak multiple languages is a major advantage, especially Southeast Asian languages — Malay is highly valued (Mandarin and other Asian languages are also a plus)

Why Join Basel

Basel is building a fast-growing travel retail platform across Asia-Pacific. You’ll work with top-tier fragrance and beauty brands, gain real regional exposure, and take ownership of outcomes across multiple markets.

This is a role for someone who wants to move fast, grow fast, and build a career with real upside. In Basel, strong performers get responsibility and progression quickly — far faster than the slow, structured ladder of a large MNC.

Closing Statement

If you want a role where you own outcomes, operate at high intensity, and build something that’s growing — this is for you.
If you need hand-holding, constant supervision, or a slow corporate pace, this role will not be a fit.

If you’re obsessed with execution, standards, and commercial performance — apply now.