Product Marketing Manager (B2C)

A technology and equipment solutions MNC serving both consumer and business markets. They produce printers, scanners, industrial equipment and others, offer managed print services and business solutions across various industries.

The Job

To drive product marketing strategies across B2B and B2C channels in Asia, ensuring competitive positioning and strong go-to-market execution. This role requires close collaboration with regional sales offices, HQ, and partners, while independently managing product insights, campaigns, and regional market needs.

The Responsibilities

• Lead Regional Product Marketing (B2B & B2C): Develop and localize marketing initiatives, go-to-market plans, and customer-facing content for both B2B and B2C channels across Asia.
• Collaborate with Sales Offices & Partners: Work closely with regional sales teams, resellers, and partners to implement industry-specific strategies, promotions, and solution enablement.
• Product Analysis & Positioning: Conduct product testing, identify strengths and gaps, and translate insights into marketing content and campaigns while supporting inventory and demand planning.
• Customer Loyalty & Retention: Coordinate loyalty and CRM-based campaigns, test marketing initiatives, and gather regional insights to improve customer engagement and retention strategies.
• Regional Coordination & Insights: Act as the central point of contact between HQ and APAC sales offices, building strong relationships, understanding local market needs, and reporting back insights for strategic decisions.

The Talent

• Industry Experience: Minimum 8 years in product or segment marketing, preferably within copier, printer, or office solutions.
• Regional Exposure & Stakeholder Management: Experience managing multi-country stakeholders in Southeast or East Asia, with strong relationship-building and influencing skills.
• Independent & Proactive: Able to work as a sole contributor, showing initiative, problem-solving, and ownership of projects.
• Analytical & Technical Skills: Comfortable with product testing, positioning, feedback integration, and familiarity with print solution software is a plus.

Next Step

• Prepare your updated resume and apply through this application or send your resume to [email protected] in MS Word Copy. We'd love to hear from you!