Marketing Executive (Digital & Lead Generation)

Company Overview

Established since 1992, SWIFT Maids have provided many quality helpers to families Singapore over the past 30 years.

Job Summary

We are a licensed maid agency in Singapore seeking a hands-on Marketing Executive to generate quality leads and strengthen our online presence through digital marketing and content creation in a dynamic, fast-paced environment.

Responsibilities

• Plan and execute targeted digital marketing campaigns on platforms such as Facebook, Instagram, and Google to increase brand visibility and lead generation
• Generate and manage quality leads through WhatsApp, company website, and social media channels to support business growth
• Create engaging marketing content including social media posts, simple visual creatives using Canva, and clear marketing copy for advertisements and listings to attract potential clients
• Maintain and enhance company website content by applying basic SEO techniques and optimizing landing pages to improve user engagement and search rankings
• Optimize listings on maid portals and other online platforms to maximize exposure and lead conversion
• Track and analyze marketing campaign performance, preparing monthly reports to inform strategy adjustments and improve outcomes
• Support branding and promotional campaigns as needed to reinforce company identity and market presence

Preferred competencies and qualifications

• Diploma or Degree in Marketing, Communications, Business, or related fields
• Experience in digital marketing or social media marketing
• Familiarity with Facebook Ads, basic SEO, and Canva design tools
• Ability to write clear and simple English content tailored for marketing purposes
• Self-motivated and organized with the ability to work independently
• Experience in service industries such as recruitment, agency, healthcare, or education is advantageous

Other Information

• CPF contributions provided
• Friendly working environment
• Opportunity to grow with the company