Marketing Executive

Red Alpha is a talent development company focused on identifying individuals from diverse backgrounds and equipping them with the skills needed to succeed in technology-driven roles. 

We believe potential matters more than pedigree. Through structured training, real-world exposure, and strong industry partnerships, we prepare and place our talents into meaningful tech careers. 

We are looking for a Marketing Executive who is hands-on, analytical, and creative, someone who can manage social media at a group level while driving campaigns that deliver real business results. 

Key Responsibilities 

• Manage group-level brand and messaging across Red Alpha and its sister companies, including the US market 

• Plan and execute content strategy, including content calendars, campaigns, and short-form video production 

• Manage social media communities, inquiries, PR-related responses, and online reputation across platforms 

• Plan and manage PR initiatives, including media outreach, press releases, brand mentions, and thought leadership opportunities 

• Execute and optimize paid media and full-funnel marketing campaigns, including testing and retargeting 

• Track, analyse, and report on marketing performance, turning data into actionable insights 

• Plan, coordinate, and execute events, including pre-event promotion, on-site execution, and post-event amplification 

• Lead internal communications for communities, including announcements, campaigns, and engagement initiatives 

• Manage creation of marketing collaterals, swags, and promotional materials, including inventory tracking 

• Coordinate with internal teams and international stakeholders to align marketing initiatives 

• Build and improve marketing SOPs, workflows, and content libraries 

• Stay on top of digital trends and platform updates, testing new ideas and tools 

• Drive employer branding and internal communications, especially on LinkedIn 

Requirements 

• 2–3 years of experience in marketing, social media, communications, PR, or a related role 

• Degree in Marketing, Communications, Business, or a relevant field 

• Hands-on experience in social media management and content creation, including basic filming and video editing 

• Exposure to paid media and performance marketing, with an understanding of full-funnel campaigns 

• Comfortable with data tracking, reporting, and campaign optimization 

• Experience supporting or executing events, including coordination, logistics, or on-site support 

• Strong communication skills, with the ability to manage internal and external community communications 

• Basic understanding of PR or media communications (press releases, brand mentions, reputation management) 

• Organized and detail-oriented, with experience managing marketing materials, swags, or inventories 

• Able to collaborate across teams and work with stakeholders in different time zones 

• Proactive, adaptable, and comfortable working in a fast-paced, evolving environment