Marketing Executive

Job Description & Requirements

As we prepare for our opening in Q1 2026, we seek a Marketing Executive to drive brand awareness and engagement, ensuring our hotel’s distinct identity shines in the competitive hospitality landscape.

Key Responsibilities:

• Develop and execute marketing strategies that align with Marriott International’s standards while showcasing Varel Singapore’s unique brand identity.
• Lead pre-opening marketing initiatives, ensuring a strong brand presence before launch.
• Collaborate with internal teams and external partners to create compelling campaigns across digital and traditional platforms.
• Manage content creation, social media engagement, and public relations efforts to enhance visibility.
• Analyze market trends and competitor positioning to refine marketing strategies.

Requirements:

• Diploma / Degree in Public Relations, Marketing, Journalism, or Mass Communications preferred, with experience in a 4–5 star hotel, preferably in a pre-opening environment.
• Experience with graphic designing is strongly preferred.
• Strong understanding of Marriott International standards and compliance requirements, ensuring adherence to brand and operational guidelines.
• Proven ability to manage large-scale hotel operations (250–300 rooms, multiple F&B outlets), demonstrating strategic thinking and adaptability in a dynamic hospitality setting.
• Creative thinker, able to develop innovative marketing strategies that drive brand awareness and guest engagement.
• Exceptional communication skills, fostering collaboration across diverse teams, including internal departments, vendors, and external partners.
• Highly organized, able to manage multiple projects efficiently while meeting deadlines in a fast-paced environment.
• Excellent writing and presentation skills, with a portfolio showcasing successful campaigns, content development, and brand storytelling.
• Proficiency in Microsoft Word, PowerPoint, Excel, and experience in content creation, social asset design, and video editing to enhance digital marketing initiatives.
• Familiarity with social media platforms, with an ability to track trends, optimize algorithms, and engage audiences effectively.
• Professional and brand-conscious, representing the hotel positively in interactions with media, guests, management, suppliers, and staff while driving brand positioning strategies.

At Varel Singapore, we don’t just offer a place to stay—we create a hospitality experience that leaves a lasting impression.

If you thrive in a high-performance environment and excel in leading a team to operational excellence, we welcome you to be part of our journey.