Marketing Executive

Key Responsibilities:

• Establish, develop, and manage long-term marketing alliances with individuals and organisations to promote our brands effectively.
• Plan and coordinate communication efforts, working with advertising, design, and PR agencies, as well as the in-house marketing team.
• Audit and improve current communication tools and content to enhance brand messaging.
• Oversee the printing and distribution of marketing materials to partners and alliances, ensuring brand consistency and timely delivery.
• Collaborate with internal departments and external partners to execute online and offline promotional campaigns.
• Develop and implement multi-channel branding strategies to boost brand awareness and effectively reach target audiences through SEO, SEM, social media, and AI-driven tools.
• Manage advertising initiatives and contribute to comprehensive marketing planning.
• Plan and coordinate key marketing events, working closely with vendors, partners, and production teams.
• Provide administrative support and maintain accurate documentation of all marketing activities.
• Plan and execute monthly email blasts, consolidating and collating content to ensure timely and effective eDM campaigns.

Qualifications and Skills:

• Bachelor's degree in Marketing, Mass Communication, Business, or a related field.
• At least 3 years of experience in marketing, with a focus on digital marketing and communications.
• Proven experience in marketing for preschools or after-school care services.
• Experience in digital and social media marketing, SEO, SEM, and AI-driven marketing tools.
• Knowledge in handling social media channels.
• Good written and spoken English
• Strong flair for writing, editing, and proofreading with impeccable grammar
• Excellent copywriting and content creation skills.
• Strong organisational and multitasking abilities.
• Excellent interpersonal and communication skills.
• A creative and analytical mind set to evaluate and optimise marketing initiatives.