Marketing Director

Job Description & Requirements

Job Summary

You will develop regional market customers and establish the sales network layout for the Middle East, Southeast Asia, and international markets, driving strategic growth and fostering long-term business relationships in the offshore engineering and shipbuilding sectors.

Responsibilities

• Develop and implement strategic sales network layouts tailored to the Middle East, Southeast Asia, and international markets by conducting in-depth research on regional needs and cultural contexts.
• Collect and analyze market industry data, including laws, regulations, tax policies, and environmental factors, to identify market trends, target customers, competitor activities, and optimize pricing strategies.
• Gather and evaluate customer information through diverse channels such as internet research, emails, exhibitions, site visits, and direct communication to identify and pursue potential cooperation opportunities.
• Build and maintain strong relationships with regional market customers by organizing and participating in visits and receptions, presenting company capabilities and products, understanding customer needs, and delivering customized service plans.
• Assist in qualifying potential customers by reviewing compliance with local regulations to ensure eligibility for project bidding.
• Support the formulation of project bidding strategies by reviewing bidding documents for alignment with customer requirements and local regulations, and contribute to determining final bid pricing.
• Participate in contract negotiations to ensure business terms comply with local laws and market regulations while safeguarding company interests.
• Review contract terms to assess execution risks, coordinate with relevant departments, and facilitate contract signing.
• Organize project reviews to summarize experiences and lessons learned, ensuring continuous improvement and smooth progress of future projects.
• Lead project kick-off meetings and coordinate the transfer of bidding project documents to legal and project management teams for execution.
• Maintain customer relationships throughout project execution, manage contract payments and changes, and participate in project budget monitoring and control.
• Coordinate cross-functional teams including technology, procurement, project management, and legal departments to ensure successful bidding and negotiation outcomes.

Required competencies and certifications

• Minimum 5 years of experience in offshore engineering or shipbuilding industries with practical project operation expertise.
• At least 2 years of experience in regional market expansion with familiarity of business environments and cultural differences in target regions.
• Deep understanding of the upstream, midstream, and downstream industry chain, EPCIC general contracting models, and oil and gas market trends.
• Proficiency in independently building key customer maps for regional markets.
• Comprehensive knowledge of international bidding processes (RFQ/EOI → Clarification → Technical/Communication Proposal → Final Offer) and all major engineering life cycle stages to anticipate and mitigate execution risks during business development.
• Understanding of offshore engineering equipment design, construction processes, and industry standards for FPSO, FLNG, FPU, Jack-up, WHP, and PP.
• Familiarity with EPCIC contract frameworks and ability to identify key business risks including liquidated damages, letters of intent, interface issues, changes, tax, insurance, and local compliance.
• Capability to identify genuine project opportunities through exhibitions, consultants, partners, and internal resources.
• Demonstrate high self-discipline, resilience under stress, and self-motivation to sustain performance in high-intensity negotiations and long-term relationship management.
• Uphold a transparent, trustworthy, and stable professional attitude to foster consistent business results.

Preferred competencies and qualifications

• Proven ability to coordinate multiple departments to complete bidding and negotiation processes effectively.
• Strong professional attitude characterized by transparency, trustworthiness, and stability under pressure.