Marketing Communication Manager/ Director (AWS/ Orchard)

Mar Comm Manager

Job Summary:

Lead the hotel’s overall marketing and communications strategy across Rooms and F&B to strengthen brand visibility, drive direct business, and enhance in-house marketing capabilities. Partner closely with Revenue and F&B teams to deliver integrated campaigns and digital initiatives that support the hotel’s commercial goals.

Areas of Focus:

Develop and execute a 360° marketing and communications plan that spans branding, digital, public relations, partnerships, and e-commerce. Build internal marketing capability, strengthen the hotel’s direct business channels, and position Royal Plaza as a leading independent hotel in Singapore.

Strategic Responsibilities / Duties:

• Lead the development and implementation of the Annual Business and Marketing Plan across Rooms, F&B, and e-commerce.
• Oversee branding and digital transformation projects to build in-house marketing competency.
• Drive direct business by optimising hotel and F&B campaigns beyond OTA reliance.
• Build and maintain strategic partnerships to expand brand reach and revenue potential.
• Plan and execute multi-channel marketing and PR initiatives to achieve targeted ROI and KPI outcomes.
• Guide development of an integrated e-commerce platform to grow direct revenue and customer engagement.
• Oversee online and offline customer journeys and ensure consistent brand messaging across all touchpoints.
• Manage media relations, publicity, and crisis communication.
• Provide marketing leadership and guidance to the Senior Marketing Executive and agency partners.
• Report campaign performance, ROI, and key insights to the Commercial Director.

Key Skills and Requirements:

• Minimum 8–10 years of progressive experience in marketing, communications, and digital strategy, preferably within hospitality (Rooms and F&B exposure essential).
• Strong understanding of both hotel and F&B operations, with a proven ability to integrate marketing efforts across departments.
• Demonstrated success in leading digital performance and brand campaigns (SEO, SEM, metasearch, CRM, social media, and content strategy).
• Strategic thinker with analytical and data-driven decision-making skills.
• Experienced in partnerships or ecosystems such as Triptease, D-Edge, and Sojern will be an advantage.
• Strong leadership, stakeholder management, and project management abilities.
• Excellent interpersonal and communication skills with a flair for storytelling and brand development.
• Resourceful, agile, and adaptable to evolving market dynamics.

Who Should Apply:

This role is ideal for a senior marketing professional currently leading digital and brand functions within hospitality or travel-tech ecosystems.
Candidates who have guided independent hotels or boutique hospitality brands—especially those who have successfully driven direct revenue growth through digital strategy—will be well suited.