Marketing Campaign Specialist (Bank|Up to $7k)

The Opportunity

• This is an exciting opportunity to work for one of the leading banks.
• It is an opportunity for a Marketing Campaign Specialist to join their team
• Office Location: CBD

Responsibilities

• Lead the end-to-end execution of marketing campaigns, from planning and project management to timely delivery and performance tracking.
• Effective management of external creative and media agencies to ensure timely execution of initiatives.
• Collaborate with media agencies and internal business analytics teams to demonstrate campaign attribution and measurable impact on business objectives.
• Ensure consistent application of brand identity across all marketing materials to strengthen brand recognition.
• Leverage data-driven insights and experimentation to optimise campaign performance, inform decision-making, and understand consumer behaviour.
• Define, track, and analyse key business and marketing KPIs to glean actionable insights, formulate hypotheses, and continuously improve future campaigns.
• Stakeholder management that includes managing and running of the weekly cadence, budget tracking and supporting key business review sessions.
• Work closely with product teams and other relevant departments to improve user experience and optimise marketing campaign effectiveness, as well as ensure alignment on business outcomes of marketing campaigns
• Track redemptions, manage merchandise inventory, and ensure payment data accuracy.
• Manage spend and budget projections and ensure timely cost submissions.
• Plan and execute engaging brand and partnership-related events and customer activations to drive brand awareness and engagement.
• Monitor and analyse customer feedback through surveys to identify areas for improvement and inform future strategies.

The Talent

• Bachelor's degree/Diploma in Marketing, Communications, or related field
• Minimally 3-5 years of experience in marketing
• Proven track record of delivering successful marketing campaigns that drive business results will be an advantage

Next Steps

• Prepare your updated resume and send it to [email protected]
• We regret to inform only shortlisted candidates will be contacted

Cecilia Sim Xin Yang Personnel Registration No. R22105099
EA Licence No.91C2918