Global Franchise Operations Manager (Europe Expansion)

Global Franchise Operations Manager (Europe Expansion)

Locations: Based in Singapore (with oversight for Dubai & Europe expansion)Reports to: Chief Operating Officer / Head of International Development

Position Summary

We are seeking a high-energy, multilingual Global Franchise Operations Manager to spearhead our entry into the European market while maintaining operational excellence across our Singapore and Dubai hubs. This role is perfect for a strategic "builder" who possesses a strong background in F&B marketing and sales, combined with the operational expertise to scale a restaurant brand across diverse regulatory and cultural landscapes.

Key Responsibilities

1. Market Expansion & Sales

• European Market Entry: Identify, vet, and secure high-potential Master Franchisees and Multi-unit operators across key European territories.

• Pipeline Management: Lead the full sales cycle from initial inquiry and lead generation to signing the Franchise Agreement.

• Commercial Negotiations: Handle complex negotiations regarding territory rights, royalty structures, and supply chain logistics.

2. Marketing & Brand Positioning

• Localization Strategy: Adapt the brand’s marketing playbook for European consumers while maintaining core brand integrity.

• Launch Campaigns: Oversee "Grand Opening" marketing strategies in new territories, ensuring high visibility and foot traffic from Day 1.

• Digital Integration: Work with local agencies to manage social media and PR relevant to specific European regions.

3. Operational Excellence & Support

• Cross-Border Synergy: Serve as the primary liaison between the Singapore HQ, Dubai operations, and new European partners.

• SOP Implementation: Ensure all franchisees adhere to global brand standards, food safety, and service protocols.

• Training: Develop and deliver training programs for international partners to ensure consistency in the "Guest Experience."
  

  Candidate Profile: Requirements & Skills

  • Experience: 7+ years in International Franchise Operations or Business Development, specifically within the F&B/Restaurant industry.

  • Language Proficiency: Native or professional fluency in English and at least one (preferably two) major European languages (e.g., French, German, Spanish, or Italian) is essential.

  • Education: Bachelor’s degree in Business, Marketing, or Hospitality Management.

  • Marketing Savvy: Proven track record of executing successful F&B marketing campaigns and driving brand awareness.

  • Regional Knowledge: Strong understanding of European labor laws, food regulations, and consumer behavior.

  • Travel: Willingness to travel frequently (up to 40%) between Singapore, Dubai, and Europe.

  Why Join Us?

  • Opportunity to lead a global footprint expansion from a world-class hub (Singapore).

  • Competitive salary with performance-based incentives linked to expansion milestones.

  • A dynamic, multicultural work environment with high levels of autonomy.