ENTRY LEVEL Regional Product Manager, Marketing #ESY

 Market Research

o Conduct market research / environment scan and assess opportunities

o Translate key competitor, consumer and technology trends into sound business decisions

 Data Analysis

o Conduct quantitative and qualitative data analysis to identify significant trends

o Utilise statistical tools to project and forecast impact of trends on sales and pricing

numbers

o Conduct impact analysis to assess ROI of marketing efforts

 Customer Intelligence

o Demonstrate strong understanding of consumer needs and behavioural patterns (including end

users and channel partners)

o Conduct customer segment analysis to identify appropriate products/services for different segments

 Product Planning and Management

o Possess in-depth knowledge of the product specifications

o Define product strategy and develop product road map

o Track and sustain/enhance performance of product

o Manage product life cycle

 Pricing Strategy

o Understand, compare and effectively utilise a range of pricing strategies

o Develop and adapt pricing strategy based on internal and external trends

 Go-To-Market Strategy

o Formulate appropriate market strategy for product line

o Develop and implement product launch plan and timings

o Maintain oversight of campaign strategy

 Product Marketing and Support

o Develop and deliver sales and marketing tools and product documents

o Supply sales with latest research and marketing information

o Track success of sales promotion and marketing campaign for product

 New Product Launch

o Fix pricing of new product with related department and Japanese Head Quarter

o Prepare and deliver new product materials such as brochure, web contents and related documents

Interested candidates, please email your resume to [email protected]

Anna See Sing Yee

CEI Reg R25157535

Recruit Express Pte Ltd

EA License No: 99C4599

We regret that only shortlisted candidates will be contacted