Creative Copywriter (Content Marketing)

About the Role:

STPI is expanding its creative and content teams as we enter an exciting chapter of growth. As part of this, we’re seeking a driven and imaginative Creative Copywriter to research and produce copy and scripts for social media, campaigns, website and content marketing collateral – helping shape the voice of STPI across channels. This role suits someone with a strong sense of narrative, a passion for contemporary culture, and well-honed editorial and copywriting skills.

Overall Job Objectives:

• Produce high-quality written content and scripts that communicate the work of STPI, its artists and exhibition narratives across social and owned channels.
• Maintain the high curatorial and editorial standards of STPI while adapting content for platform-specific formats and diverse audience types.

Core Responsibilities:

• Research artists, exhibitions and programmes to develop informed, accurate copy that reflects the work of artists and curators, whilst appealing to broader audiences.
• Work with the Multimedia Producer to turn copy into engaging visual storytelling using stills, motion and video.
• Write short-form social copy (posts, captions, mid-form pieces for EDMs/newsletters, and scripts for video/audio content.
• Produce punchy headlines, metadata, image captions, and microcopy for web, SEO and social formats.
• Edit and proofread copy for clarity, accuracy, tone and brand consistency.
• Iterate on copy based on performance data and team feedback.

Administration and Best Practice

• Maintain organised local copies of drafts, approvals and content calendars; adhere to deadlines and version control.
• Ensure appropriate attribution, permissions and editorial approvals for quotations, images and archival material.
• Uphold editorial standards and legal/ethical considerations when publishing material about artists and artworks.

Job Specifications
Qualifications and Experience

• Degree or diploma in English, Creative Writing, Journalism, Communications, Art History, Cultural Studies or related discipline (or equivalent professional experience).
• 3–5+ years’ professional experience producing editorial and marketing copy across multiple formats and channels; experience in the creative, cultural or arts sector is an advantage.
• Proven portfolio of short-form social copy, longer-form editorial or campaign writing, and scripts/voiceover work.

Skills and Knowledge

• Exceptional writing, editing and storytelling skills; excellent command of tone, grammar and structure.
• Strong research skills and ability to interpret curatorial texts, artist statements and critical content into accessible copy without diluting meaning.
• Familiarity with social platforms, audience behaviors and format requirements.
• Competence with CMS, email platforms (e.g., Mailchimp), and collaboration tools.

Personal Attributes

• Intellectual curiosity and interest in contemporary art and culture.
• Clear, concise communicator and collaborative team player.