Consultant - Digital Marketing Communications, Public Relations

About the job

We are seeking an Consultant who has experience in media and influencer relations in the consumer lifestyle space for the Thailand market. The ideal candidate is a bright, inquisitive and self-driven individual who wants to be part of a high quality, diverse and dynamic team. In this role, you will support the agency’s storytelling efforts in the digital media space for Thailand. A strong command of the Thai language and a deep understanding of the local media and influencer landscape are essential.

PRIMARY RESPONSIBILITIES

• Develop comprehensive tactical plans that incorporate traditional and digital elements. Contribute to the plan development process, as needed
• Understand clients’ top-tier media/influencer targets in Thailand and be able to edit media lists appropriately
• Identify and build relationships with key media and influencers. Proactively consume media outlets that are relevant to client businesses
• Secure media placements, actively pitch media and relevant influencers about client news by conducting media outreach, research and follow up
• Monitor traditional and digital outlets for coverage of client news, competitor and industry developments; analyze coverage results and flag for appropriate team members
• Draft media relations materials that are aligned with program strategy set by the account leadership, with an attention to detail and minimal factual error.
• Demonstrate strong oral and written communications skills
• Manage event logistics up to and including the execution of the event
• Stay abreast of the latest trends in digital communications

REQUIREMENTS

• Strong command of Thai in speech and written (professional level)
• 1 – 3 years in a PR/marketing agency or similar environment preferred skills
• Adequate knowledge of media (focus) and influencer landscape in Thailand
• Good knowledge in consumer behavior for content consumption
• Strong presentation skills to be able to communicate key messages in a concise manner
• Good knowledge of relevant trends and happenings to be able to contribute significantly in brainstorms and development of plans
• Has good relationships with media/influencers and industry members; able to also identify new influencers and potential partners from the industry
• Strong attention to detail

Who We Are

At Golin, we are relevance obsessed. We possess the power to inspire and create change. By embracing new technologies and pushing creative boundaries, we help our clients adapt and win in a constantly changing world.

With our revolutionary "g4" model, teams in 50 offices across the globe deliver the deepest insights, boldest ideas and broadest engagement to the world's leading brands through seamless integrated communications.