Brand Stragtegist

Company Overview / Employee Value Proposition

SRI PTE. LTD.
SRI is one of Singapore's top 5 real estate agencies specializing in real estate advisory and brokerage. As we expand, we seek dynamic and engaging talents to join and grow with us.

Job Summary

We are seeking a Brand Strategist to revamp, plan, create, and manage content that aligns with our brand and goals. The ideal candidate will connect with audiences through dynamic, engaging content while ensuring consistent branding.

Responsibilities

• Lead the revamp of social media platforms to ensure consistent tone, visuals, and messaging across all channels
• Collaborate with the in-house photography and videography team to plan and produce social media content that reflects the brand identity
• Identify market and social media trends to adjust content strategies proactively
• Monitor industry news and opportunities to integrate relevant content into social media campaigns
• Analyze audience engagement and campaign effectiveness to optimize future content strategies
• Deliver regular reports and actionable insights on content performance and market trends to inform decision-making

Preferred competencies and qualifications

• Proven experience in branding and strategic content development, preferably within a similar industry
• Ability to work independently and collaboratively as a strong team player
• Initiative-driven with effective interpersonal skills to foster productive working relationships
• Flexibility to work irregular hours during production days while adhering to company policies
• Excellent written and verbal communication skills to craft compelling brand narratives
• Proficiency in social media management tools and analytics platforms to measure and enhance campaign impact
• Creative mindset to develop engaging and innovative content
• Strong analytical skills to interpret social media metrics and guide strategy refinement
• Up-to-date knowledge of digital marketing trends and social media algorithms to maintain competitive advantage