Brand Director - Southeast Asia

Mission

The Brand Director is responsible for the internal retail performance of Singapore, Malaysia, Thailand in line with the maison strategy.

Key accountabilities
P&L management, business development, people and operations management in close collaboration with brand regional office and Group. 

Leadership and entrepreneurial spirit are essential to success.

Main Responsibilities

Key pillars

• P&L ownership of the department and delivery of the Retail strategy to achieve target sales objectives
• Collaborates closely with Brand Regional Office on strategic initiatives that adds brand value for the local market  
• Leads and motivates the team to deliver results and optimise performance
• Management of Landlords relationship
• Partners closely with Richemont support function

Internal network management

• Accountability of DTC sales budgets
• Implement programs on merchandising, incentives, and action plans to achieve targets in collaboration with Regional Office
• Create initiatives that includes training, coaching and incentives that raise the bar for client service
• Work cross-functionally with CRM, Supply Chain, Marketing and Events planning to drive boutique performance
• Plan and monitor monthly sales targets inclusive of analysis to support business improvements
• Define training programs for front line teams and ensure quality delivery
• Monitor staff performance and development needs, setting key performance indicators to measure success and regularly reviewing performance metrics
• Facilitate the efficient operations of the network in line with Brand standards and Group compliance

Communication

• Support the Communications team in planning & implementing brand communication strategies based on the regional strategy
• Represent the brand in the respective markets at the highest standards

People management

• Develops and manages the team (both frontline and office)
• Provide cohesive and entrepreneurial environment that fosters new ideas that bring value add to brand