The mall targets youth demographics through tenant selection emphasizing trendy retailers, fast fashion brands, contemporary lifestyle stores, casual dining options, entertainment venues, and price points accessible to younger consumers rather than luxury positioning. Open-air escalators create dramatic visual effect and unusual shopping journey where vertical movement between floors becomes part of the experience rather than utilitarian circulation through enclosed corridors. Rooftop spaces provide outdoor gathering areas, event venues, and unique mall features that extend beyond pure retail. The property connects to Somerset MRT station, ensuring convenient public transport access that serves the mall's youth focus—demographics more likely to rely on public transit than private vehicles. Regular events, pop-up activations, and dynamic programming create reasons for repeat visits beyond baseline shopping needs, building the mall as social destination and community gathering space for target demographics. The vertical format and outdoor elements create Instagram-worthy architecture that supports social media marketing and user-generated content promotion.
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A collection of SOLYPH skincare products displayed on wooden stands.
SOLYPH skincare products are displayed with water effects, promoting a cool and hydrated feeling.
A collection of SOLYPH beauty products and accessories laid out on a white background.
Skincare products arranged on a basketball hoop against a blue background.
A vibrant yellow background with various products and sports equipment arranged.
A collection of SOLYPH skincare products, including bottles, tubes, and a cosmetic bag.
SOLYPH skincare products displayed with sports equipment like tennis balls and shuttlecocks.
SOLYPH skincare products, oranges, an apple, sunglasses, and a book in a basket.
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